Neefeel long-term adhere to the brand development strategy and brand marketing strategy, brand as the guidance, expand the market, improve the marketing network layout. The leapfrog development strategy has achieved remarkable results, the country's total sales of 710 million yuan from 2001 has risen to 24 billion 997 million yuan in 2012, a nationwide chain store neefeel reached more than and 700, more than 2 thousand and 300 sales outlets, the market coverage of more than 90%, a leading position in the industry. On this basis, but also accelerate the pace of overseas expansion neefeel. In 2012 in Australia, Sydney opened the first foreign neefeel franchise stores, and began to expand to Hong Kong and Macao and the European and American markets. In the marketing strategy, adhere to the "innovation driven transformation and development" ideas, adhere to the "pull design, cultural and creative skills to create value, leading the trend, brand marketing market" policy, product innovation and marketing innovation, the development of high-end products, such as VIP launched a new marketing channel, to try a new model of non store marketing. In product development, to start the extension of high-end fashion supplies, and constantly with international standards.
"Elite and talented people". Neefeel as China's jewelry industry in the national brand, after a generation of people to Dainifei irrigation, diligence, resulting in the formation of the cultural heritage and rich human resources. Technician. They created China's first automatic connection Necklace machine, the first light of electroplating equipment, the first lost wax casting machine, won more than and 170 awards and making the jewelry design in the years of domestic and foreign competition, enjoy the "Oscar jewelry" reputation.
The experts gathered in the enterprise, dozens of senior talents have become a professor of the relevant professional colleges, and built up the education training base in neefeel within the enterprise, for the arts and crafts industry culture and the output of the design, and a number of production personnel. In 2004 by the Shanghai Municipal Economic Commission, the first award was established in Shanghai City -- Shanghai neefeel original design studio master teacher design center, master of Arts and crafts masters China led by Zhang Xinyi, chief designer for the master of Arts, Master Zhang China Jingyang Chinese master of Arts and crafts, arts and crafts of Shanghai Lu Lianlian Song Jing.
Founded in 1848 China neefeel national brand, will have a long history, profound culture, through inheritance and innovation, brand building, development scale, industrial structure and product structure and other aspects of continuous breakthrough, has become Chinese jewelry industry leading enterprises.